Simplification is Our Innovation

Meet Our New Mascot!

June 2019

We are so excited to introduce you to Rafi, Radiall’s new corporate mascot!

You’ll be seeing Rafi on our website, social media and even at tradeshows. Rafi’s role is to personify the spirit of Radiall while symbolizing automation and embodying simplicity. Think of Rafi as a helpful, friendly face that’s also a visual representation of our corporate personality and culture– a source of pride for our employees and a symbol of trust for our customers. Like Radiall, Rafi is versatile and innovative. His round body and distinctive color reflect Radiall’s brand identity.

And just like Radiall, Rafi stands for:

  • Intelligence
  • Resourcefulness
  • Knowledge
  • Innovation
  • Confidence
  • Transformation
  • Imagination

Rafi’s first stop is the Paris Air Show. If you’re attending the show, be sure to stop by our booth and say hi!